In a world where retaining customer loyalty is critical, automotive designers are on the front line but are not alone; their ideas are subjected to technical and business considerations such as costs, materials, ergonomics and manufacturability.

Drive Emotion delivers a holistic design experience that keeps the magic going from initial sketch to virtual design validation, in a fully-immersive virtual environment. Through this integrated platform, design becomes an iterative process in which designers and engineers collaborate in real time on the same virtual model.

Drive Emotion benefits:

• Transform market trends into a source of creativity
• Expand, investigate and shape more ideas and concepts quicker
• Stimulate the senses with a wide array of powerful digital capabilities that enable you to capture what you can imagine, then translate it into personalized experiences.