At the intersection of Social Market Intelligence that aims to get insights from the web with real-time monitoring dashboards, and Social Ideation that connects internal and external teams to efficiently collaborate on new ideas, Ideation & Market Intelligence opens new perspectives for your product team to make innovation happen.
It represents a real-time visibility on the real world, market landscape and consumer desires, on the competition and on emerging technologies. It will impulse dynamic interactions into your teams, leading to more relevant decision making within your collaborative innovation workflow.